Why Platinum SEO is best for your business?

Platinum offers the essential combination of experience and education. Our team of SEO specialists have experience in a wide range of industries, creating bespoke solutions for a range of search engine strategies. Alongside this is our commitment to ongoing education. Not only do we ensure our staff are continuously trained in best practice initiatives, but we also ensure our clients are confident in their understanding of what SEO is, what it does, and the strength it provides for businesses.

Is SEO a monthly activity or just one-off?

While there are plenty of one-off activities you can do to see improvement in your Search Engine Ranking, best practice dictates an ongoing solution in order to provide long term results. With Google and Bing regularly updating their algorithms, and query trends dictating constant changes to higher value keywords, it’s essential to see SEO as a month-to-month activity.

How much does SEO cost ?

This is usually a very common question to which we generally ask“How much do you think your business is worth investing on?”. This means that each business will have different depending on your business needs which we also look at how much work will be involved in the process. We strongly believe that each client is unique to which we cannot put a set price.

If you’re running a local business, get more recognition of your name and brand by using a local SEO company. By using Platinum SEO Melbourne, we will connect your ideal market with your website in bringing new customers by improving your search rankings for your website. Organic result will save your $$$ spending from any AdWords management.

Do you guarantee front page rankings??

We are professionals at what we do and can guarantee that your website will be shown on the Front page of Google. Search engine algorithms have the final say on where your website is ranked but rest assured that our methods and process can guarantee successful rankings on Google.

Why does my website need SEO?

Search Engine Optimization is what your website needs to create more visits and in turn more sales for your business. Traffic on the internet is handled by either Google or Bing and by engaging in these search engines your website will generate more visits. Facebook being our major social networking site can also boost interest in your service or product but most of us will use search engines to discover whatever information we are wanting.

Website Migration Used to Protect your SEO

Yes, websites need to be redesigned, updated, migrated as per the needs and trends. However, sometimes during such process; SEO is completely ignored. What happens when you actually migrate your website? Does it completely vanish all your SEO efforts?

Before actually updating or redesigning your website, make sure to have proper plans about SEO as well as brand reputation. Without plan, chances are there that you may face several issues related to SEO.

So, always keep these things in mind in order to save your SEO from getting ruined during the times f website migration.

Before transferring your website from one domain to another, make sure that you have enough information about your website’s SEO like as proper understanding about the website, its rankings, its development and other such SEO benchmarks.

One can take help from Webmaster tools and other basic tools to get the information about your website.

So, collect the above given information first:

Pages indexed by Google: This can be easily found by using “Site command” inside the search engine. This can be used as follows: “site:abc.com”, it will show you how many web pages are indexed by Google.
XML Sitemap: In Google Web master tools, download the recent site map and check the related URLs which are available. It will be useful to understand the type of URLs that exist currently and if any redirects are needed then how can these be setup?Various patterns can be used to rewrite URLs when one redirects from old to new URL structures.
Robots.txt: Check your current file to identify the type of disallow or no follow tags and whether these will be used in future or not must also be known. The URL address of your Robot.txt file can be found within Google Webmaster tools: Crawl> Robot.txt tester.
Page Speed: Keep a target for your site’s loading speed for all of the devices. This will affect the loading times that may get changed during migration. Page speed is very minor yet important factor for search engine rankings.A website must get 65-70 out of 100 for its website speed but most of them get stuck between35-40 and this tool provides an insight about the website speed on every device such as mobile and desktop. Prioritize desktop speed optimization and then focus on mobile ones.
Back links: If your website has any back links then it is very important to know the views of Google about their authority. Ensure proper redirects are available in your website. The total number of links to the website as well as the top linked pages can be seen viewed via Google Web master tools. Top linked pages can be used to keep priority for pages that are redirected first.

Wind up:

Once these SEO elements are checked properly then you can review the website migration, check all 404 errors, 301 redirects and see if all are used correctly or not. Finally, after proper examination you can go for migration.

If you wish to conduct SEO Audit of the entire website before migration then get in touch with Platinum SEO, Melbourne SEO Services provider.

Protect your SEO during Website Migration

27

June, 2015

So, collect the above given information first:

Wind up:

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