As days are going ahead, the use of social media is also increasing. It has deep impact on the lives of people. Be it personal or business use, social media is impacting in each and every manner. If we talk about business, it is useful in providing proper customer service, increasing the marketing efforts and more.
Now, it is the most discussed topic in every board meeting. The worth of social media platforms is measured in billions. Generally, marketing decisions are hardly applied effectively to most of the social media campaigns. Likes and re-tweets are generally considered as the valid measurements of success.
However, we rarely hear about the impact of social media on revenue, business value and return on investment. It is a growing industry and so has lots of flexibilities. However, it’s going to be tough as time passes and when social media will be dominating the industry.
There are case laws for measuring the effectiveness of social media and also about marketing leading case laws. In the similar way, there should be models that can help brands to make investment decisions and also help to properly examine the Social media campaigns.
And this necessity led to the invention of Social Media Case Law
#IPASocialWorks is the law developed with the combination of IPA, marketing society and MRS and the brands involved here are BT, RSA, and Twitter, Facebook, LinkedIn and more. This law was developed with an aim to develop a strong unique social media case law which can serve as a helpful industry guide with a view to establish best practice in social media measurement.
It helps all the marketers and agencies to go through all social media’s firehose in order to get the genuine business value of social media. The impact of social media is to be measured and not counted.
More than 160 social media campaigns are reviewed from the best brands around the world and amongthese 160, 13 are those whose Social case is very strong. These well known brands are IKEA, O2, Tfl and Mattessons.
With the help of these cases, one can develop general leanings, guidelines as well as frameworks for making the social media sites perform at its best and also judging their business value effectively. With IPA social works, the first step is to provide business wise guidelines for measuring social media making impact and then proving its business value.
Different series of industrial workshop will also get started for clients and agencies and various research companies. This guide will prove to be a vital tool for every brand and organization concerned which is used to measure the business impact of tomorrow’s dominant medium.
Wind Up
So, with this guide make sure to learn about not just counting but measuring the impact of social media on the business and to increase its impact, it’s important to know about certain techniques and these can be learnt from well known SEO Agencies in Perth, Platinum SEO.